Portrait of Andreas Gröger, Creative Director and Concept Creative, wearing a black hoodie and beanie in an urban environment — captured in a candid, authentic mood.

ABOÚT

Andreas Gröger, Creative Director and Concept Creative, wearing a hoodie and looking upwards – personal portrait reflecting creative perspective.

ABOUT MÉ

GREY
JUNG VON MATT
GGH MULLENLOWE
GRABARZ & PARTNER
KOLLE REBBE
INTERONE
SAATCHI & SAATCHI

WHO I WORKED WITH

CLIENTS

Premium & Mobility:

BMW
Volkswagen
Volvo
Toyota
Lexus
Lufthansa
MontblanC


NGO’s & Social Impact:

Terre des Femmes
The Female Company
Internationaler BunD


Retail & FMCG:

IKEA
Deichmann
Hansgrohe
Veltins
LeibniZ


Technology & Innovation:

Huawei
Protonet


Finance & Services:

HypoVereinsbank
Targobank
Migros Bank
DHL

HOW I WÓRK

Hamburg-based Creative Director & Brand Strategist with 10+ years of experience at top-tier agencies. I’ve helped shape brands always with the goal of creating meaningful, measurable impact.

WHAT I AM LOOKING FOR

I’m passionate about clarity, consistency and creative leadership. I know how to guide teams, build momentum, and deliver results — from big brand platforms to fast-paced, digital-first storytelling.

What drives me is turning strong ideas into real-world relevance. I combine creative excellence with digital performance, leading cross-functional teams and delivering integrated campaigns and social-first strategies that connect with audiences and move brands forward.

  • Development of ideas and narratives that unite creativity, clarity and emotion. Focus on concept creation, brand storytelling and tone of voice across campaigns and platforms.

  • Strategy and execution of digital communication with measurable impact. Expertise in social media, content formats and cross-channel brand presence.

  • Building and guiding brands through vision, structure and collaboration. Strong emphasis on consistency, creative direction and team empowerment.